The Role Of Machine Learning In Social Media Marketing For Business Growth

Abstract

In today's digital age, social media marketing has become a pivotal strategy for business growth. Machine Learning (ML), a subset of Artificial Intelligence (AI), has significantly enhanced the efficacy of social media marketing by enabling businesses to analyze vast amounts of data, understand consumer behavior, and personalize marketing efforts. This paper explores the role of machine learning in social media marketing and its impact on business growth. It discusses various machine learning techniques and tools used in social media marketing, their benefits, and real-world applications. The paper also addresses challenges and ethical considerations associated with using machine learning in this domain.