Factors Influencing The Entrepreneurial And Learning Orientations Of Chinese Micro-New Sports Training Firms

Abstract

The purpose of this study was to study investigates the factors influencing the entrepreneurial and learning orientations of Chinese micro-new sports training. This research uses quantitative methods for data analysis, including frequency analysis, exploratory factor analysis, and regression analysis, based on a survey of 455 top management representatives. The study found that entrepreneurial orientation, along with its three key components (proactivity, risk-taking, and innovativeness), had a significant and positive impact on the growth performance of newly founded micro-sports training enterprises. Furthermore, learning orientation and its three components (open-mindedness, shared vision, and commitment to learning) had a considerable beneficial impact on the growth performance of these firms.