Non-Fuel Offerings And Customer-Centric Services: A Dual Approach To Sustainability In Indian Retail Fuel Outlets.

Abstract

The dual approach to sustainability in Indian retail fuel outlets is examined in this study, with a focus on customer-centric services and non-fuel offerings. Insights into the current condition of the sector and areas for improvement are obtained by a thorough investigation of participant demographics, service availability, sustainability practices, overall satisfaction levels, and desire to suggest and return. The results indicate prospects for augmenting the consumer experience, amplifying sustainability measures, and cultivating customer allegiance. Increasing the range of services offered, funding sustainability projects, and raising the standard of services provided are some improvement strategies. Indian retail petroleum pumps can set themselves up for long-term success in a changing market by addressing these issues.