Innovation Capacity Of Micro, Small And Medium-Sized Enterprises In The Hotel Sector

Abstract

In Tabasco, Mexico, micro, small and medium-sized enterprises (MSMEs) in the hotel sector play a vital role in the local and regional economy by generating employment and promoting economic development. This study aimed to analyze the innovation capacity of these MSMEs using a scale adapted from Delgado-Cruz et al. (2018, 2021) that assesses two components: human capital and organizational structure. Surveys were applied to 212 owners and managers, with results that highlight a generalized positive perception of innovative capacity, with an average of 4.01 and an efficiency index of 0.80. Although human capital shows strengths in training and customer engagement, the need to improve the documentation of activities was identified. The organizational structure exhibits an innovative culture and effective communication, although it is recommended to increase autonomy in decision-making to further strengthen the innovation capacity in these MSMEs.