Consumers Brand Knowledge On Purchase Of Electronic Products In Chittoor District, Andhra Pradesh

Abstract

Brand awareness is considered as one of the most important factor affecting the consumer purchasing preferences has been investigated by both academics and practitioners in the field of marketing in recent years. The current study investigated consumers in brand knowledge regarding electronic products, such as television, tablet computers, and cell phones. To determine brand knowledge, data were obtained by using suitable market analysis methods, and then analyzed by using the Spearman correlation and the chi-square test for independence. Based on the study results, it was observed that the level brand knowledge was high electronic products.