Adoption Of Online Payment Services Based On Perceived Risk And Customer Awareness
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Abstract
The information technology has led to significant growth in the usage of online payments in recent years. The perceived risk and customer awareness have an impact on the online payment options available. This study analyses a theoretical relationship between perceived risk and consumers' awareness of adopting online payments. To evaluate a different of hypotheses aimed at analysing the distinctive features of each aspect and its impact on the perceived risks, a questionnaire with 45 respondents were administered. This study shows a significant relationship between consumer awareness, security risks and privacy risks in the adoption of online payment.
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Anjali Yadav, Dr. Arvind Kumar, & Prof. V.K. Gangal. (2024). Adoption Of Online Payment Services Based On Perceived Risk And Customer Awareness. Educational Administration: Theory and Practice, 30(1), 2018–2022. https://doi.org/10.53555/kuey.v30i1.6830
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