Transmedia Story Telling And Content Creation-An Empircal Study

Abstract

Foresight professionals and the futures field as a whole faces a series of challenges in communicating about the future. Simply presenting data and having a “rational” discussion is not enough to shape perceptions about the future and move people to action. The rapid evolution of digital media technology and the emergence of transmedia storytelling present foresight professionals with a powerful new approach for communicating about the future. Transmedia storytelling is the use of multiple media – graphic novels, video clips on YouTube, blogs, Twitter, and enhanced e-books, for example – to tell one or more related stories set within a common story world. This article outlines some of the key principles of transmedia storytelling in order to provide a basic framework that foresight professionals can use when designing transmedia projects. Since the 2000s and up to the present day, transmedia awareness has been developing more and more, encompassing many areas of everyday life. Technological convergence and the subsequent evolution of media have led to the development of a new communication practice: transmedia storytelling. It has got important applications, from cinema to video games, as it is suitable for experimentation, especially in a transmedia environment. More than that, it is also used as a communication strategy, as it creates an exciting and engaging experience that introduces the audience to a new fictional universe, and also it manages to expand that world through various media to reach into reality. The opportunities offered by the practice of transmedia storytelling are so wide that it is also possible to develop promotional operations leading to the creation of transmedia marketing projects. Thus, starting with the two factors such as transmedia storytelling and audience engagement, it was possible to develop empirically based push models. The concept of Transmedia storytelling and content creation is the call of the hour .