Green Kampung Kopi Arabica Gayo Farmers: The Role Of Empowerment Effectiveness, Entrepreneurial Behavior And Productive Performance Of Coffee Farmers

Abstract

The sustainability of green Kampung Kopi is still influenced by the rate of empowerment effectiveness, the intensity of entrepreneurial behavior, and the productive performance of gayoarabica coffee farmers, to be able to meet market demand for the production of specialty, superior, different-tasting arabica coffee, and the type according to consumer tastes. This research was conducted on gayoarabica coffee farmers in BenerMeriah Regency, through a purposive sampling approach for 200 respondents. The structural equation modeling analysis technique was used to test the hypothesis. The results found a significant influence between the rate of empowerment effectiveness and the intensity of entrepreneurial behavior to improve the productive performance of environmentally friendly farmers, resulting in the growth of Green Kampung Kopi as a complementary mediating forum for arabica coffee farmers. The strategic step that needs to be developed is to build an integrated and sustainable strategy for gayoarabica coffee farmers' green Kampung Kopi, by strengthening the strategy of the effectiveness rate of empowerment and the intensity of entrepreneurial behavior to improve the performance of environmentally friendly farmers, so that the Green Kampung Kopi grows as a complementary mediation center.