Social Media and its impact on Youth Subculture: A Comparative Study of Kumaun District.

Abstract

The modern society is distinguished by the development of new technologies in the international society; most crucially, the internet and social media that is reachable for a great audience. Information technologies and modern communication have let people immediately distribute the knowledge. Through the communication technologies including several kinds of mass media devices including electronic media, print media, and the internet, millions of people from practically everywhere in the globe are linked to each other. Particularly for the young people, social media dominates people's life in modern society. Among the children, sites like Facebook, Twitter, Instagram, and WhatsApp are rather familiar. Young people are developing a subculture among social networking sites thanks to their fast espousal. It is altering the way young people form opinions, meet, express and share ideas, create their life paths. Based on original data sources, the current study aims to examine how social media might help to produce a new young subculture in Kumaun city.