The Impact Of Artificial Intelligence On Improving Human Resources Competencies In The King Hussein Business Park

Abstract

This study aims to assess the impact of artificial intelligence (AI) on human resource competencies in King Hussein Business Park (KHBP). The study population included senior and middle management managers in major companies within the park, with a total of 382 managers, and 269 questionnaires were analyzed. The results showed that there is a positive impact of AI on HR skills in KHBP, indicating the importance of using technology to improve work efficiency and human resource management.

Based on the results of the study that showed a positive impact of AI on HR meritocracy, the following recommendation can be made: Companies should invest in AI applications for HRM in a holistic and integrated manner, including the use of AI in recruitment and training processes, analyzing employee data, and improving the employee experience. Organizations should also ensure that investments are directed towards developing the skills and capabilities of employees to adapt to technological shifts and make the most of AI.