The Role of Parents in Raising Children's Environmental Awareness and Attitudes

Abstract

Environmental damage caused by human activities is an essential issue in the world. Saving the environment and protecting ecosystems are parts of the Sustainable Development Goals. Parents' role in raising environmental awareness and attitude early on to prevent environmental damage is crucial. This study describes parents' role in raising children's environmental awareness and attitude. This research used a qualitative case study design based on data collected from interviews, observations, and documentation. Data were collected through semi-structured interviews with parents of 4-6 years old children who implemented pro-environmental parenting in daily life. The result of the study showed that parents act as models, facilitators, and motivators in raising children's awareness and attitude towards the environment. Children learned about consumption, protecting creatures, and waste management from their parents. Environmental awareness and attitudes built from an early age were expected to help the children build positive attitudes and behaviors towards the environment in the future.