A Study On Consumers Purchasing Behavior Towards Organic Foods Among Consumer Of Lucknow District

Abstract

The study aims is to determine the frequency with which organic items are purchased in the research area. Nowadays, there is an increasing demand for organic products. This component of the study contains information on the respondents' purchasing frequency of organic food. To learn about the respondents' consumption patterns, parameters such as duration, preference for organic foods, expenses on organic foods, and so on were considered for the study. And examining the factors that influence consumers' preferences for organic foods in the research area. This research also highlights the aspects that are primarily attracting consumers to organic foods. The research is motivated by the level of acceptability of the quality of the organic food, the benefits derived primarily from the organic foods, and the elements that primarily attract customers to the organic food in the study area. The result of the study is clearly shows that the consumer does not make regular purchases to organic food products. The foods most preferred are fresh fruits, vegetables, and cereals.