The impact of Social Media to be used as a Method of Recruitment

Abstract

The goal of this study is to address the question of whether or not social media platforms are effective in the recruitment process. At this point in time, when people spend the majority of their time on social networking sites, social media platforms provide businesses with a platform from which they may select the most qualified candidates. Some of the social networking sites that companies use to publicize information about open positions in their organizations are LinkedIn, Facebook, Naukri, Monster, and Youth 4 Works. These sites also provide young people with access to the information that employers publicly post. An increase in the number of people using social networking sites has contributed to the simplification of the recruitment process. The younger generation may acquire knowledge more quickly, efficiently, and effectively with the assistance of social media, which is a tool that is both efficient and effective. The use of social media in recruiting has a wide range of advantages, the most important of which are cost reductions, an increase in the number of applications that can be contacted, and the ability to target recruitment efforts at particular groups of potential candidates. The use of social media platforms allows for the identification of possible applicants who possess particular qualities or qualifications, as well as the communication with non-traditional applicants, which are those who do not belong to the typical target groups, or who have distinct experiences and backgrounds. This may be accomplished in a quick and easy manner. The imaginative social media campaign contributes to the engagement and challenge of young talent, as well as the identification of the most suitable talent for the organization. There may be a lack of openness in the information that is shared on social media, despite the fact that it is good for both young talent and companies. Due to the fact that the young talents want to see only what they are interested in, it is possible that they will disregard commercials that, from their point of view, do not appear to be particularly captivating.