Resilience and Revival: The Post – Pandemic Economic Impact of Covid 19 on Kerala’s MSMEs – A Case Study of Pathanamthitta

Abstract

The study examines the extent to which Micro, Small & Medium Enterprises, have been affected, due to the occurrence of the Covid  19 pandemic, by focusing on the District of Pathanamthitta, in Kerala. Analyzing the impact of Covid 19 on these enterprises, their functioning and effective output, further creates a premise for understanding the role played by MSMEs, in the economy. The consequences and opportunities presented to MSMEs during the pandemic, and how deeply it has created an impact in the economy, also helps indicate the mode of strategic planning that is to be adopted in order to mitigate the negative impacts of the pandemic, as well as the road to recovery in the anticipated post- pandemic boom in the Economy of the State of Kerala and that of the nation at large.