The Role of Digital Competencies on Digital Entrepreneurial Intentions Among University Students of Manipur

Abstract

With the rapid technological advancements, digital skill development emerged as an important factor in navigating the success of an entrepreneurs. Digital competencies or skills are any skills that enables us the ability to find, evaluate, utilize, share and create content using information technologies and the internet. Be it branding, communication, marketing, networking, learning digital skills undoubtedly will thrive entrepreneurial success in an increasingly interconnected world. The present study focus on how digital competencies of an individual will influence entrepreneurial intention mediated by entrepreneurial alertness, entrepreneurial self-efficacy and demographic variables, the results showed digital competencies impacts significantly the entrepreneurial self-efficacy, which again impacts digital entrepreneurial intention and likewise digital competencies impacts entrepreneurial alertness which again impacts Digital entrepreneurial intention highlighting a condition of full or complete mediation. It also revealed that there is significant correlation between age and EDI. However, there is negative correlation between Gender, Programme enrolled and Any computer courses Enrolled with EDI. The data for the study is collected from students of Dhanamanjuri University through questionnaire in google forms. Correlation and multiple regressions tools, Hayes Process 2022 for mediation analysis through SPSS are used for data analysis and interpretation.