Sustainable Banking through Mobile Technology A Study on User Preferences and Engagement with Green Banking Services Among Users in Visakhapatnam

Abstract

This study examines the role of mobile technology in promoting sustainable banking practices, focusing on user preferences and engagement with green banking services among 200 respondents in Visakhapatnam. The research employs a structured questionnaire to assess three key dimensions: awareness and adoption of green banking, factors influencing user preferences, and the impact of mobile technology on eco-conscious financial practices. Descriptive and inferential statistical analyses, including mean, standard deviation, ANOVA and correlation, reveal that while users appreciate the environmental benefits and convenience of mobile green banking, gaps persist in awareness and accessibility. The study highlights the importance of user-friendly interfaces, security, rewards, and personalized features in enhancing engagement. Findings suggest that mobile technology significantly facilitates the adoption of green banking, reducing the reliance on traditional methods. Recommendations are provided for banks to align their strategies with user preferences, leveraging technology to foster a sustainable and customer-centric banking ecosystem.