A Study of Consumer Satisfaction from Store Attributes in Organised Retail Store of Gujarat State

Abstract

This research paper looks at what makes people happy when they shop in organized retail stores. In particular, it tries to figure out which things about the stores are most important to shoppers. Right now, the Indian economy is slowing down, which means people are spending less money on shopping. But even with this slowdown, the retail industry in India is still growing quickly. People are starting to prefer big malls with lots of different stores and things to do all in one place. This has led to the rise of new kinds of stores, like hypermarkets, supermarkets, and department stores. The study suggests some ideas about what makes people happy when they shop in these kinds of stores. However, the study only looks at people in the state of Gujarat. Even so, the findings could be useful for store chains all across India. Indian shoppers are becoming more picky about what they want in a store. They like stores with good design, fun things to do, friendly employees, good prices, and convenience. Store owners should try to make their stores better in these ways so that shoppers will be happier and more satisfied.

This research only looked at how happy people were with the shops they visited in the Gujarat state of India. But, the results could be helpful for retail companies all across India. Indian shoppers are becoming more demanding and want shopping centers that are unique, entertaining, have polite staff, offer good value for money, and are convenient. So, shops should work on making these things better to give customers a better shopping experience and make them happier.