Factors Influencing The Choice Of Investors For Opening Demat Account While Selecting Depository Participants

Abstract

The primary aim of this paper is to identify the factors that influence investors in Hyderabad when opening DEMAT accounts. This research relies on primary data collected through questionnaires. A purposive sampling method was employed, gathering responses from 300 individuals who invest in equities, mutual funds, the commodity market, as well as the currency and bullion markets. Factor analysis was used to examine the data. The results reveal that DEMAT account holders are particularly influenced by services offered by depository participants, including the settlement period, contract notes, and account information.