Holistic Aptness: Navigating Consumer Perceptions and Building Sustainable Health Habits

Abstract

Fitness entails the capacity to perform daily tasks with alertness, minimal fatigue, and sufficient energy for enjoying leisure activities and responding to emergencies. According to this definition, fitness encompasses a spectrum ranging from getting out of bed to walking and engaging in routine activities. To be physically and mentally fit individual must follow a routine which should have a strict and healthy diet along with proper sleep. The project here says the same regarding fitness. Consumers have different perceptions towards fitness wherein they feel that to be fit one must start with a gym which is not completely true. Consumers have ample of options which include gymnasium, swimming, cycling, running, aerobics, dance, martial arts, sports, outdoor activity, etc. They must choose any of them according to their interest.  The benefits of being fit is we develop better health, prevent many heart and lung problems, one can get proper sleep, one feel active throughout the day, being fit also increases the life of an individual, and it increases the resistance power to fight against illness. If an individual is not fit, he may suffer from many numbers of problems throughout life. Problems may include joint pain, early signs of back problems, muscle breakdown in cases where there are situations of hyper stress or tension, and individuals may get infected with various illnesses and diseases very easily and fast as compared to a fit person. Consumer behavior towards fitness should not be temporary. It has been seen that many of them have an event-based attitude toward fitness where they start any fitness activity for a particular period and the period generally ends as soon as the event ends. Events like weddings, birthdays, anniversaries, festivals, etc. encourage them to start activities and once they are over the activity stops. This creates a lot of problems for them because to satisfy their temporary needs they take in excess level of activity level which their body is not usedto and thus they start suffering from body pains. Many consumers are under the wrong impression that once they give up the fitness activity, they start gaining their weight but this is not the fact. Also, there is a wrong impression about women starting with weight training. They feel that if women start with weight training, they may gain their muscle size much more likely as it happens with the males. Consumers when starting with any fitness activity should gain detailed information about it and they should start it under proper supervision and guidance. Due to advancements in technology and science consumers now are all willing to live life with full luxuries. Inventions have made their life easy and less active, thus consumers need to focus on fitness and build a good and healthy life.