Enhancing Pharma Sales Training: Leveraging Social Media For Learner Engagement

Abstract

Pharmaceutical industry is also using digital learning tools more and more to enhance knowledge, skills and field readiness of medical representatives. This paper discusses the use of social media platforms, namely WhatsApp, YouTube, short instructional videos, and mobile quizzes, to increase the level of learner engagement in pharmaceutical sales training. The study bases its analysis on descriptive, practice-based data on approximately 100 medical representatives working in different organizations analyzing the trends of accessibility, engagement, perceived usefulness, and challenges of social-media-supported learning. The results suggest a large proportion of the respondents had excellent access to the learning resources, often interacted with multimedia content, and experienced an improvement in product memory, confidence in communication, and preparedness to interact with fields. Social media was considered especially useful in microlearning, group discussions, and continuous product information reinforcement. Nevertheless, a problem of connectivity instability, digital fatigue, and digital literacy levels appeared as persistent factors that influenced uniform learning experiences and, particularly, affected people who had to represent remote locations. The paper notes the role of social media as a growing significance of the informal and yet effective learning space consistent with the principles of adult learning and generating the ongoing professional growth. Educationally as a leader, the outcome illuminates the need to be supported by the organization, have equal access to digital infrastructure, and considerate incorporation of social learning methods to make it effective. The paper finds that social media-based training can greatly impact pharmaceutical learning ecosystems and suggests areas of weakness and research.