A Swot Analysis Of Msmes From The Perspective Of Women Entrepreneurs: Evidence From Tirunelveli District

Abstract

This study aims to examine the aspects related to Micro, Small, and Medium Enterprises (MSMEs) from the perspective of women entrepreneurs through a SWOT analysis. A key objective of this study is to understand how women perceive the strengths, weaknesses, opportunities, and threats of MSME organizations. An empirical and descriptive research design has been employed in this study. Both primary and secondary data have been used for the study. Primary data were collected from 75 women entrepreneurs through a structured questionnaire. The respondents were selected using the random sampling method. The weighted arithmetic mean score was used to analyze the women's perspective based on the SWOT factors. Furthermore, the Chi-square test was used to examine the relationship between selected socio-economic factors and awareness of MSMEs. This study provides useful insights to improve MSME support systems and increase the participation of women entrepreneurs.