An E-Commerce Platform Assistant For Block Chain Technology And Digital Marketing

Abstract

The growth of modern e-commerce platforms with mobile functionalities has been one of the important highlights in B2C commerce. The internet provides many opportunities for marketers to help them create new online marketplaces and enter new spheres in their existing markets. The arrival of e-commerce changed many conventional organizational structures and transformed the value-creation process comprehensively. At the same time, applications of new technologies such as blockchain in marketing have been changing the traditional dynamics of brand marketing. The need for a blockchain marketing strategy seems evident for organizations thriving in an era of transformation of the internet into a decentralized web. The main objective of this proposal is to provide relevant knowledge and information to Digital marketing and blockchain Technology and to assist decision-makers in building up the network among Digital marketing and blockchain Technology.