Factors Affecting Development Of E-Commerce Human Resources: Case Study Of Hanoi Trading Enterprises

Abstract

People are an important component of businesses and human resource development becomes an important component in business competitiveness. The emergence of human resource management as an important strategic issue for businesses has led to the need for better control of businesses' human resource development activities. Researching factors affecting human resource development provides important empirical results so that businesses can well control human resource development activities within the business. In Vietnam's current context, there is a serious shortage of e-commerce human resources. Commerce development businesses respond to this situation by recruiting candidates from outside the industry and developing them to become experts in the field of e-commerce. Therefore, developing e-commerce human resources has become an essential need for businesses. This study was conducted to study the factors affecting e-commerce human resource development and the level of impact of each factor. The research object is e-commerce human resources in commercial enterprises in Hanoi, Vietnam. By combining quantitative research methods and qualitative research methods, research results show that there are 6 factors affecting human resource development: job analysis, recruitment and human resource placement, Education and training, evaluation of work performance, human resource compensation and encouragement of innovation in businesses have an impact on the development of e-commerce human resources in commercial enterprises in Hanoi, Vietnam. Among these six factors, policies to encourage innovation are the factors that have the strongest impact on human resource development.