Enhancing Customer Satisfaction Through Mobile Apps Intelligence: A Study On Wellness Apps

Abstract

The widespread adoption of smartphones and mobile apps has revolutionized many industries, including the wellness sector. Wellness apps, which provide users with tools and resources to improve their physical and mental well-being, have gained significant popularity in recent years. However, to ensure long-term success and customer loyalty, these apps must prioritize customer satisfaction. This study explores the role of mobile app intelligence in enhancing customer satisfaction within the context of wellness apps. Through a comprehensive literature review and empirical research involving surveys and user data analysis, we investigate the key factors contributing to customer satisfaction in wellness apps and propose a framework for leveraging mobile app intelligence to optimize the user experience. Our findings highlight the importance of personalization, user engagement, and data-driven insights in driving customer satisfaction. We also discuss the implications of our research for mobile app developers, marketers, and wellness service providers, offering practical recommendations for improving customer satisfaction through mobile app intelligence. This study contributes to the growing body of literature on mobile app marketing and customer satisfaction, providing valuable insights for both academics and practitioners in the wellness industry.