Unveiling The Evolution: Impact Of Artificial Intelligence On Consumer Buying Behaviors In Online Retail Purchase

Abstract

The proliferation of Artificial Intelligence (AI) in the online retail sector has significantly transformed consumer buying behaviors. This study delves into the profound influence of AI on online retail purchases and explores its impact on consumer decision-making processes. Through a comprehensive analysis of AI-powered recommendation systems, personalized marketing strategies, and virtual shopping assistants, this research investigates how AI technologies shape consumer preferences and purchasing patterns in the online retail landscape. The findings shed light on the evolving dynamics between AI and consumer behavior, offering valuable insights for businesses aiming to optimize their online retail strategies.

Artificial Intelligence (AI) has emerged as a pivotal force in the business landscape, revolutionizing marketing strategies and consumer interactions. This study examines the relationship between AI adoption and consumer buying behavior, while exploring demographic variations in purchasing patterns. Data collected from 314 respondents in Hyderabad is analyzed using Descriptive Statistics, Correlation, Cronbach's Alpha, ANOVA, Mann-Whitney Test, and Kruskal-Wallis Test via SPSS. Results highlight a significant association between AI and consumer buying behavior, alongside discernible disparities based on gender and monthly income. This research contributes valuable insights into the evolving dynamics of AI-driven consumer behavior, offering actionable implications for businesses navigating the digital marketplace.