Toward Lifelong Learning: Modelling Willingness of Chinese Older Adults Learning Music Via Social Media

Abstract

Social media provides opportunities for more older adults learn music, which is one of the forefront of lifelong learning. This study aims to gain an in-depth understanding of the factors influencing the participation of older adults in online music education. Using online and offline questionnaires, this study conducted a survey on Chinese older adults who use social media (Tiktok) to learn music experience in Shanghai, and collected a total of 627 valid data. Through structural equation model analysis, the results show that repeated exposure and online comments have significant direct effects on the willingness of older people to participate in online music learning. In addition, perceived usefulness and ease of use were identified as key mediating variables in these relationships. These findings highlight the multiple roles of social media in influencing older adults' willingness to learn, highlighting the importance of community engagement and perceived value in technology adoption. The study further highlights the need for targeted strategies that address the unique needs of older learners to promote lifelong learning and digital inclusion in a rapidly evolving educational environment.