Media Bias And The Efficacy Of Legislative Measures In Addressing Gender Disparities In India

Abstract

In the recent years, alongside the expansion of the media and related industries, there has been rapid technological advancement, social change, and the waning and eroding of some traditional systems of authority and control. Social transformation and representation in the media are closely related. Both ancient and contemporary societies rely heavily on the media for the development and dissemination of social understanding and social imagery. Therefore, it is argued that the media can be used as "an instrument," a potent and adaptable one, to persuade people to adopt particular socially acceptable modes of belief and understanding. The pursuit of gender equality remains a pressing issue in contemporary society. Achieving this ideal necessitates a multifaceted approach that addresses the complex interplay between societal norms, legislative frameworks, and media representation.

However, an analysis of the gender dimensions present in society reveals that the media falls short of fulfilling its function. The media has an enormous impact on gender issues as well, which is one of the most significant challenges of our time. Among many challenges with gender disparity, the major primary concern is the objectification of women. This paper aims to analyse the objectification of women in media and explore the effectiveness and lacunas of the present legal regime in India. This paper delves into the concepts of equality, gender disparity, legislation, media, and society, exploring how these elements intertwine with media bias and the efficacy of legislation in tackling gender disparity.