A Study On Consumer Perception Towards Online Shopping During The Lockdown With Special Reference To South India

Abstract

The COVID-19 outbreak has substantially affected our work, shopping, and communication routines to a more significant extent than any prior disruptions, including technology improvements. The new corona virus, known as SARS-CoV-2, is responsible for the epidemic of Corona virus disease (COVID-19), a highly infectious sickness that has infected approximately 400,000 persons internationally. Given its mode of transmission, which is predominantly through direct contact with an infected individual during instances of coughing or sneezing or indirect contact through contaminated surfaces, the most effective preventive measure against the virus is to adhere to a policy of self-isolation at home. The global use of online shopping has witnessed a significant increase. The Indian E-Commerce market was anticipated to substantially expand and attain a worth of US$ 200 billion by 2026, owing to the increased accessibility of cost-effective 4G networks and the growing prosperity of customers. Over the last decade, a significant transformation has occurred in the manner in which customers have modified their approach to engaging in online retail transactions. While consumers still engage in transactions at brick-and-mortar establishments, many find Internet shopping to be highly convenient since it eliminates the need for in-person visits to the business. Online shopping not only provides attractive discounts but also offers a high level of convenience to consumers.

Furthermore, the utilization of online tools for price research and comparison offers an added benefit in the ultimate decision-making process of customers, enabling them to get their preferred items at the most affordable price possible. This study aims to investigate customer behavior in relation to the direct and indirect effects of perceptions of online shopping on consumer behavior. Consumers concur with the assertion that internet buying incurs more costs compared to traditional in-person shopping since it involves longer delivery times and presents challenges during the purchasing process. This study centers on the comprehension of demographic features pertaining to consumer perception of online shopping. To fulfill the objective, a total of 200 respondents' data was gathered through the administration of questionnaires. The research was done in the southern district of Chennai, namely in the area of Saidapet. The study also examines the variables that impact online behavior.