A Study On Consumer Preference And Satisfaction Of Usage Towards Electric Two Wheelers - A Study With Special Reference To Calicut City Kerala

Abstract

This article aims to attempt to analyze the customer preference and satisfaction of electric two-wheelers in Calicut City, Kerala, by adopting a quantitative analysis approach. The article would most basically examine the interactions between price, perceived value for money, and charging infrastructure availability as a determinant of purchase intention and performance satisfaction. The data for this study was collected using a structured questionnaire from a sample of 248 respondents. The article has provided a strong positive correlation between electric two-wheeler prices and purchase intentions, which suggests that price impacts the propensity of customers to buy. Likewise, the charging infrastructure availability has a positive effect on performance satisfaction, highlighting the role of infrastructure in shaping customer perception. The study also reveals that the link between price and purchase intention is mediated by perceived value for money, highlighting the significance of customer perceptions in the decision-making process. These findings address important aspects influencing consumer behaviour and offer useful insights for industry stakeholders and politicians looking to encourage the adoption of electric cars.