The Impact Of Social Media Spaces On News Consumption Among The Youngsters Of Kerala.

Abstract

This paper explores the transformative influence of social media on the news consumption habits of Youngsters in Kerala, India. Employing a questionnaire-based research methodology, the study investigates two primary objectives: first, to examine the impact of social media spaces on the news consumption patterns of youngsters in Kerala, and second, to assess how social media platforms are shaping the flow of news and information within the state. The research aims to provide insights into the factors influencing news choices, the role of social media in shaping opinions, and the broader implications for the traditional flow of news in the cultural and regional context of Kerala. By focusing on the perspectives of the youth, the study contributes to our understanding of the evolving media landscape in the digital age, offering practical implications for media practitioners, policymakers, and educators in Kerala.