Exploring The Adoption Of Electronic Investment Strategies For Retirement Planning: A Sustainable Approach Towards Environmental Conservation

Abstract

Financial products serve as investment avenues and offer essential financial security to investors, tailored to their risk-return preferences. Historically, traditional financial products in India were provided by banks (e.g., deposit and credit accounts), the Life Insurance Corporation (LIC), and the postal department (e.g., recurring deposits, National Saving Certificates, Kisan Vikas Patra). However, the liberalization of the financial services industry has led to the introduction of diverse financial instruments such as mutual funds, shares, derivatives, as well as life and non-life insurance schemes (including Unit Linked Investment Plans (ULIPs), pension plans, and children education plans). Investment preferences vary widely among individuals, influenced by their unique circumstances and objectives. Some seek high returns over time while accepting certain levels of risk, while others prioritize stability and security. Understanding the investment behaviour of salaried individuals towards financial products based on demographic factors is crucial. The researcher intends to investigate whether salaried employees opt for electronic investment options when planning for retirement with a view of sustainable goal to protect the planet.