Impact Of E-Commerce On Customer Satisfaction

Abstract

E-commerce enables the customers to easily move physical store online. It build a strong online presence for the  company when it provide high-quality items 24/7 coupled with a committed customer service team, social media interactions, a knowledge base, blogs, etc. The main aim of this study is to find the factors influencing customers in E – Commerce and  the impact of E – Commerce on customer satisfaction. Customers are influenced by the above E-Commerce services such as convenient Better customer experience, lower price, exclusive products, offers, wide product variety, personalization and secured purchase.  Above all, offers and wide product variety influenced lot of customers while purchasing through e-commerce. This leads to the great impact on customer satisfaction and they prefer the same platform to purchase for future.