Influence Of Strategic Digital Marketing Channels On Youth To Select The Products

Main Article Content

Dr. Anand Bethapudi
Dr.B.C. Lakshmanna
Dr.Padmaja Gaddam

Abstract

The Significance of the usage of digital marketing is increasing very rapidly over the traditional marketing tools from the past few years. The primary challenge for any business sell the products and services to the customer. The Organizations will achieve its target by marketing strategies, market research and   surveys etc., The web applications enable Organizations  to learn from market reality by understanding the customer behavior online.


The Research paper focus on how the digital marketing tools are strategically useful to promote the products or services to the target customers. The research paper also presents the various digital marketing tools impacting youth to select the products.


The Paper concludes that the Digital marketing tools are less expensive and very efficient and measurable.

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How to Cite
Dr. Anand Bethapudi, Dr.B.C. Lakshmanna, & Dr.Padmaja Gaddam. (2024). Influence Of Strategic Digital Marketing Channels On Youth To Select The Products. Educational Administration: Theory and Practice, 30(5), 7196–7199. https://doi.org/10.53555/kuey.v30i5.4126
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Articles
Author Biographies

Dr. Anand Bethapudi

Professor & Director, School of Management, CMR University, Bengaluru, India,    https://orcid.org/0000-0002-8883-3984

Dr.B.C. Lakshmanna

Assistant Professor School of Management Studies, JNT University Anantapur, Andhra Pradesh, India

Dr.Padmaja Gaddam

Assistant Professor & HoD, Department of Business Management, Vignana Bharathi Institute of Technology, Hyderabad, India.  https://orcid.org/000-0002-4731-4918