An Empirical Pilot Study On Perspectives Of Students With Respect To Pursue Business Administration Degree In Regional (Gujarati) Language At Higher Educational Institutes Of Gujarat

Abstract

Before conducting a descriptive study on the perspective of students with respect to offering Business Administration Education in Regional (Gujarati) Language at HEIs, a pilot study was carried out to evaluate the methods for recruiting participants, the effectiveness of the survey questionnaire, and the process of collecting data. The research aims to address the gap in understanding the viability and acceptance of offering business administration programs in Gujarati within the educational landscape. A conceptual framework is developed for this investigation to identify and organize various factors that influenced students’ perspectives on studying in the regional language. The authors aim to enhance the existing research on language’s impact on business administration education. This paper outlines the results of pilot testing conducted prior to initiating the primary research study on providing business administration education in regional (Gujarati) language. The results highlights the feasibility of the study and effectiveness of the research methodology adopted for the purpose of the study.