New Public Management Influences Effectiveness Of Municipality In Nakhon Pathom Province

Abstract

This research article focused on the pursuit of a bureaucracy that strived for excellence and adapted the guidelines or management methods of the private sector and adapted them to the government sector. Throughout, we focused on providing quality first services to the public. The objectives of this research were: 1) to study effectiveness level of municipality, 2) to analyze new public management influences effectiveness of municipality, and 3) to present effectiveness development guideline of municipality. The samples were 400 people and interviewed 20 local leaders. The statistics used for data analysis were frequency, percentage, mean, standard deviation, and Multiple Regression Analysis. The research results revealed that: 1) effectiveness level of municipality as a whole was at a high level. When considering each aspect, it was found that seven aspects were at high level namely; mission-driven with rules, decentralized from the top to down, changes according to market mechanisms, advance surveillance, acting as a nanny, a system that gives importance to the results of work performance, and a respond system were. The three aspects were at moderate level namely; the characteristics of competition in public service provision, the state enterprise aspect focuses on earning income and the aspect that gives power to the people respectively. 2) The analysis results on new public management were found that factors influences effectiveness of municipality in Nakhon Pathom province with three aspects namely; the bureaucratic side had the nature of competition in public service provision, the bureaucratic system was a system that places importance on the results of work and the bureaucratic system was  a system that aimed to respond to the demands of the people that had a combined influence size of 0.791 and predicted 62.50% of the variation in municipal effectiveness with statistically significant level of .05. And 3) effectiveness development guideline of municipality in Nakhon Pathom province was conducted by executives; they must be open to receiving information from other organizations and had good human relations, having knowledge work in that was done, creating training manuals, the heart of management was “The people” and adopted a moral system.