HR Strategies For Enhancing Employee Engagement And Organizational Performance: A Marketing Perspective

Abstract

This study explores the nexus between Human Resource (HR) strategies, employee engagement, and organizational performance through a marketing lens. Drawing upon extensive literature review and empirical analysis, the research investigates the impact of various HR interventions on employee engagement metrics and their correlation with organizational effectiveness. Five key HR strategies—recruitment, training, compensation, culture crafting, and internal branding—are examined to discern their influence on employee engagement and organizational performance across different industries. Descriptive statistics reveal the mean scores and standard deviations of these strategies, with internal branding emerging as a significant driver of both employee engagement and organizational performance. Correlation analysis establishes the relationships between HR strategies, employee engagement, and organizational performance, highlighting the pivotal role of internal branding in fostering engagement and driving organizational success. Furthermore, multiple linear regression analysis demonstrates the positive effects of HR strategies on employee engagement, with internal branding exhibiting the strongest impact. Additionally, a comparison of employee engagement and performance across industries underscores variations in engagement levels and organizational outcomes, with the healthcare sector notably leading in both aspects. Overall, the findings underscore the importance of integrating marketing principles into HR strategies to enhance employee engagement, improve organizational performance, and gain competitive advantage.