Investigating The Relationship Between Consumer Manipulation And Consumer Attitudes Towards Advertisement

Abstract

This study explores the complex connection between consumer manipulation and consumer perceptions about commercials, using a wide range of primary and secondary data gathering methods. Data was collected from a sample of 385 customers who were randomly selected. This data was obtained using standardized questionnaires that were given to individuals who were interacting with the promoted items. The primary findings were complemented by secondary data obtained from reliable web sites. The study utilized a stratified random sampling method to collect data. The acquired data was then carefully examined utilizing statistical tools such as Mean, Standard Deviation, and Correlation in Excel and SPSS to assess the study's assumptions. This work has revealed useful insights into the dynamics of consumer manipulation and its influence on attitudes towards commercials. It has provided a better understanding of important aspects of consumer behavior in modern marketing environments.