Do the Imagination and Self-efficacy of Animation Majors Unlock the Gateway to Employment Kingdom?

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Tongfeng Xu
Jirawan Deeprasert
Kessara Kanchanapoom
Lina Li
Ninggui Duan

Abstract

Although university students' imagination is a critical factor in improving employability, few researchers in previous studies have used empirical research methods to demonstrate the relationship between university students' imagination and employability. This study investigated the effects of three factors measuring imagination—initiating imagination, conceiving imagination, and transforming imagination—as well as self-efficacy on employability. An empirical study was conducted with 391 animation university students, and the results found that initiating imagination, conceiving imagination, and transforming imagination can affect employability directly or indirectly through self-efficacy, respectively.

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How to Cite
Tongfeng Xu, Jirawan Deeprasert, Kessara Kanchanapoom, Lina Li, & Ninggui Duan. (2024). Do the Imagination and Self-efficacy of Animation Majors Unlock the Gateway to Employment Kingdom?. Educational Administration: Theory and Practice, 30(6), 4323–4334. https://doi.org/10.53555/kuey.v30i6.4399
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Author Biographies

Tongfeng Xu

School of New Media, Beijing Institute of Graphic Communication, Xinghua Avenue (Band Two), Daxing, Beijing, 102600, China

Jirawan Deeprasert

Rattanakosin International College of Creative Entrepreneurship, Rajamangala University of Technology Rattanakosi, Salaya, Nakhon Pathom, 73170, Thailand

Kessara Kanchanapoom , Silpakorn University

Faculty of Management Science, Silpakorn University, Petchaburi IT Campus No. 1, Village No. 3, Sam Phraya Sub-District,Cha-Am District, Petchaburi Province, 76120, Thailand

Lina Li

Rattanakosin International College of Creative Entrepreneurship, Rajamangala University of Technology Rattanakosi, Salaya, Nakhon Pathom, 73170, Thailand

Ninggui Duan

School of Public Health and Management, Youjiang Medical University for Nationalities, Baise, 533000, China