Recent Trends In Managing Tourism Development Post-Covid-19: Challenges And Opportunities

Abstract

Without a doubt, the travel and tourism (T&T) business was one among the many that felt the full force of the COVID-19 pandemic. T&T is falling behind the rest of the globe as it begins to recover. This is due to consumers' newfound cautiousness and heightened sense of safety when purchasing non-essential goods, such T&T items. This research delves into the measures used by tourist businesses in the aftermath of the epidemic, examining the obstacles and possibilities they encountered. Strategies that have been put into action, as well as the difficulties and possibilities that have been identified, were gathered via a survey. Attracting visitors and keeping hygiene expenditures in check are two of the obstacles highlighted by the results as having a significant impact on hygiene standards. Still, there's reason to be optimistic: new potential has surfaced for industrial cooperation and the attraction of hitherto untapped visitor groups. The need for tourist businesses to be flexible and adopt effective tactics was underscored by the statistically significant correlations discovered between post-pandemic strategies and difficulties and opportunities.