Influence Of Corporate Social Responsibility (CSR) On Employees' Psychological Capital In Beijing Hotel Industry

Abstract

This study explores the impact of Corporate Social Responsibility (CSR) on the Psychological Capital (PC) of employees in the hotel industry in Beijing, focusing on two dimensions: initiatives directly involving employees and those influenced by government policies. Amidst the thriving hotel industry in Beijing, fueled by China’s rapid economic growth and significant tourist influx, the significance of human capital, particularly psychological aspects such as hope, resilience, optimism, and self-efficacy, is undeniable. These psychological traits are crucial for employee engagement, job satisfaction, and overall service quality in this highly competitive sector. The research employs a quantitative approach, utilizing structured surveys across multiple five-star hotels in Beijing, to analyze how different CSR strategies influence employees' psychological capital. The findings reveal that both employee-focused and government-driven CSR initiatives significantly enhance the psychological resources of employees, thus improving their performance and the operational success of their establishments. This study not only contributes to academic discourse by filling a gap regarding the specific impacts of CSR on psychological capital but also offers practical insights for hotel managers and policymakers to develop CSR strategies that effectively enhance employee well-being and organizational outcomes.