Exploring The Impact Of The Nezha Phenomenon On China Generation Z's Cultural Identity

Abstract

This study examines the influence of the Nezha phenomenon on the cultural
identity of Generation Z in China, utilizing the China National Knowledge
Infrastructure for analyzing academic literature. Employing a systematic keyword
search, both quantitative and qualitative analyses were conducted to evaluate
scholarly engagement with Nezha's cultural significance. The quantitative analysis
centered on citation counts and download statistics from academic sources, while
qualitative thematic synthesis identified key themes such as 'international
communication,' 'social media,' and 'cultural transmission.' The results indicate
that Nezha's incorporation into contemporary media strongly resonates with
Generation Z in China, aligning closely with their values of social justice,
environmentalism, and innovation. This study emphasizes how Chinese cultural
icons like Nezha depicted in scholarly articles promote cross-cultural dialogues
and challenge traditional notions about cultural authenticity. It illustrates how
Generation Z constructs a hybrid cultural identity by embracing Chinese
traditions while adapting to global influences within academic discourse.
Moreover, this research underscores the role of digital media in shaping cultural
identities within academia and suggests that traditional symbols like Nezha can
bolster China's soft power through new cultural frameworks. Future research
efforts should focus on exploring diverse generational interpretations within
academia, assessing authenticity and representation in scholarly publications
emphasizing Chinese popular culture's impact on global intellectual
conversations.