Study Of Entrepreneurial Marketing Of SMES In Southern Part Of Tamilnadu

Abstract

Studies of the EM dimension, especially SME have got the interest of the academician and marketing experts for the last three decades. Morris et al. (2002) have developed seven core dimensions of entrepreneurial marketing, which are considered as the base theme of this study, such as calculated risk-taking, opportunity focus, resource leveraging, customer intensity, and value creation. The present study applies seven seven-dimension models of EM to assess the impact on SME production performance in the southern part of Tamil nadu.