AN analysis of social media marketing and its impact on digitalized by using behaviour at coimbatore district

Abstract

These days, the numerous techniques used to brand and market products only comprise a small percentage of the traditional marketing channels. Technology has mde it possible for customers to do extensive product research label products provide i constructive feedback and much more. Therefore since customers usually interact with business after reading reviews, a lot of businesses these days have social media pages to increase the knowledge that consumers have about their products and business. This paper's primary focus focuses on where social media impacts consumer behavior. Given widespread use social media platforms like Youtube, Facebook, Wikipedia, Myspace, and others it is tobe expected.