E-Payment In Omnichannel Market: A Study On Customer’s Chances And Difficulties

Abstract

This study explores e-payment adoption patterns in the omnichannel market and investigates the challenges and opportunities faced by customers. With a sample size of 173, a mixed-methods research design is employed, utilizing both primary and secondary data sources. The research adopts a convenient sampling technique to gather primary data through a structured questionnaire disseminated via Google Forms. This questionnaire aims to elicit insights into customer perceptions, preferences, and experiences regarding e-payment adoption across various channels. Secondary data are collected from a variety of scholarly articles, theses, blogs, and reputable websites to provide a comprehensive understanding of the subject matter. Through empirical analysis and thematic synthesis, this study aims to uncover key insights that can inform strategic decision-making for businesses and payment facilitators operating within the omnichannel landscape. By shedding light on both the opportunities and challenges associated with e-payment adoption, this research contributes to the advancement of knowledge in the field of omnichannel commerce.