Reviving India's Tourism: Challenges And Strategies In The Wake Of Covid-19

Abstract

Numerous sectors across the globe have been significantly impacted by the COVID-19 pandemic, with tourism being among the most adversely affected. Tourism is an essential sector of the Indian economy, making substantial contributions to both GDP and employment. This article examines the far-reaching consequences of the COVID-19 pandemic on the tourism industry in India. It assesses the decrease in both domestic and international visitor arrivals, the economic detriments that ensued, and the regional inequalities that were encountered. Additionally, the report examines the obstacles encountered by the tourism industry, the measures taken by the government and industry participants to alleviate those obstacles, and the enduring consequences that will shape the future of tourism in India. The article examines case studies of recovery and resilience to underscore the inventive strategies implemented by various states in an effort to rejuvenate the tourism sector. It further delineates the possibilities for a tourism industry that is both sustainable and resilient in the aftermath of the pandemic.