To Study The Impact Of Investment Behavior On Decision Making Of Banking Officials In Delhi NCR

Abstract

In this study the impact of investment behavior on decision making by banking officials in Delhi NCR was investigated. A total of 200 respondents filled the questionnaire. The respondents are categorized into public and private sector banks. The data are analyzed using table, F test, T test , regression, correlation . The overall result shows that there is a positive impact of investment behavior on decision-making. The relationship between investment decision and prospect theory is negative and strong.There are many behavioral factors which affect the decision making and the investor should be aware of all the factors properly.