Iot Realizing Consumer’s Behaviour For Managing Marketing Strategies

Abstract

In the realm of the Internet of Things (IoT), consumer devices such as coffee makers and smoke detectors are interconnected with the Internet, thereby extending the Internet's reach into the physical domain. The ability of these technologies to collect and share data from the user's environment will affect long-standing ideas in the body of marketing literature. We focus on managing client relationships, controlling the life cycle of products, and creating business models in order to offer a distinctive contribution. We also examine how these domains are affected by the enhanced capabilities of Internet of Things (IoT) devices. By carefully analysing the most recent developments in both theory and practice, we systematically arrive at ten research hypotheses. The report concludes with a summary of the results and a list of prospective directions for further study in marketing management with an IoT focus.