A Study On Behavioural Factors Affecting Investors Decision Evidence From Alappuzha, Kerala

Abstract

The research looks at how common behavioral biases including herding, heuristics, and emotional biases affect investing choices. It raises particular concerns about how emotional, herding, and heuristic biases affect the success of investments. The goal of the research is to advance knowledge of how these biases impact market dynamics and investment decisions. Understanding the behavioral aspects impacting investment decisions, gauging their influence, and figuring out how much each bias affects investment decisions are among the goals of the study. Investment managers might use the research's insights to create strategies that take these biases into consideration. The study's findings may help civilization by raising recognition of finance-related behavioral biases in everyday market transactions and contributing to the corpus of knowledge currently available in the finance industry. This research advances our knowledge of how investors behave in the ever-changing financial markets.