Business Perspective: When The Role Of Women Gringsing Weaving Becomes A Special Interest Tourism Product In Bali

Abstract

The purpose of this research is to investigate the popularity of Gringsing woven fabric and the contribution of women in Tenganan Village behind the making of Gringsing woven fabric to preserve the weaving tradition as a cultural heritage by packaging a special interest tour package from the business perspective. This research was conducted from December 2023 - March 2024. This research used qualitative methodology; Snowball sampling was also carried out in the data collection process. The results showed that the role of women in making Gringsing woven fabric can be used as a reference for making special interest tour packages to improve business and the quality of Bali tourism, especially in Tenganan Pegringsingan Village. The dedication of Tenganan women to preserving the Gringsing weaving tradition not only enriches the cultural heritage of the village but also enhances the tourism experience for visitors.