Predicting Women's Entrepreneurial Intentions in Tabuk, Saudi Arabia: An Examination through the Theory of Planned Behavior

Abstract

Entrepreneurship is a crucial driver of economic growth, as entrepreneurs create job opportunities and help reduce unemployment rates. The process of entrepreneurship begins with the development of entrepreneurial intention. The purpose of this study is to investigate whether Saudi Arabian women in Tabuk city have the intention to establish their own businesses as well as to examine the factors that influence their entrepreneurial behavior in greater detail. The Ajzen Theory of Planned Behavior (TPB) is applied, and primary research is conducted through a survey questionnaire distributed to a sample of 124 women in May 2023.

Multiple regression and descriptive statistics are applied using SPSS. The results indicate that the Ajzen TPB is highly valuable for this study, and personal attitude and perceived behavioral control significantly contribute to determining entrepreneurial intentions. However, subjective norms are found to be insignificant on individuals' intentions.